SEO or search engine optimization is something you hear about all of the time when it comes to website design. But before you start spending a lot of money to have someone perform inorganic SEO on your website, you should give some thought to both your market and what you want to accomplish.
If you are a national law firm your SEO needs to be top notch in every possible market, and you will need to spend a lot of money to make sure your potential clients can find you. You will also need to engage in both organic and inorganic SEO, and take advantage of every legitimate trick of the trade. The same is true if you are in a large city or practicing in an area with a huge amount of competition. However, if you are a smaller firm with a geographically limited practice area, do you really need to spend a fortune on SEO? Perhaps your SEO could be as simple as the right keywords along with a blog and social media presence that provide the organic SEO you are seeking.
Don’t let yourself be talked into more than you need. Focus on what you want to accomplish and find out what you need to do to accomplish it. If you aren’t a national firm and aren’t in an area that requires a huge SEO effort, then don’t let yourself be talked into spending money you don’t need to spend. You might well not need a national or large city level of effort and cost to make sure that your website and online presence stand out in the market in which you actually seek to obtain clients.
Have a plan and ask the right questions. SEO is not one size fits all. Make sure it fits you before you open up your firm’s wallet.