Does Google Hummingbird Have your Website Humming?
How is your Website Handling Google Hummingbird – Google’s New Search Algorithm? Oh come on, don’t look at me like that. There is no way I am the only one who is using that joke. From the day I began writing content for other people’s websites, I have been telling them, don’t worry about keywords […]
Do You Have a Heat Map for your Website?
What is a Heat Map and Why Does it Matter? As you may or may not know, I do some website design. It is a side business from my major work with Lowenthal & Abrams, which is where I spend the majority of my time. Every time I design a new website (on which Beth […]
Makes Sure You Own Your Domain Name
Don’t Risking Losing Your Domain Name Imagine this scenario. Business hires web designer. Web designer registers domain name for business and creates and supports a website. Things are great until they aren’t. Business no longer wants original web designer. Web designer holds domain name hostage. Refuses to transfer domain until business does X. Normally X […]
The Importance of Ethical Reviews for Law Firm Marketing
Reviews are Extremely Important – But Don’t Forget, They Must be Ethical Reviews I can always tell the next trend in law firm marketing by the phone calls and emails I receive from salespeople. Fortunately, I always seem to be ahead of the trend, so I am never surprised when the calls start. But sometimes, […]
How Not to Market your Marketing Company
At Lowenthal & Abrams our receptionist takes all phone calls. This means that she can protect everyone from sales calls. And there are a lot of sales calls. However, since I handle aspects of the firm’s marketing, I am often willing to take calls from marketing companies because I feel I can always learn something, […]
Promoted Posts – Facebook has Provided Some Solutions
Some Solutions to the Facebook Promoted Posts Geography Issue It turns out Facebook has provided solutions to some of the issues I have encountered with regard to Promoted Posts. I do not know if these tools existed before, I found them randomly today. Regardless, I found them and look forward to using them to limit […]
Update on Facebook’s Promoted Posts – Why People Get Angry
Facebook Users are Angry about Geography in Promoted Posts In my most recent Facebook promoted posts I have noticed a trend. Most people are still fine with the posts, but on occasion someone is very unhappy. In every case (except for the one I mentioned in a previous blog post) the people are upset that […]
Promoted Posts on Facebook
My Experience Using Facebook’s Promoted Posts I have a robust Facebook presence for my law firm, Lowenthal & Abrams. The page has just under 1700 followers, which, if I say so myself, is pretty good for a small law firm. There are a variety of ways in which I grow the followers for the Facebook […]