Presentation – Social Media for Attorneys – Estate and Elder Symposium for PBI

I decided it was time to rework my social media presentation, here is the result. The start addresses concerns for the elderly. The rest of the presentation focuses on how attorneys should use social media for marketing.  This is the powerpoint in preparation for my talk tomorrow and next week at the Pennsylvania Bar Institute. […]

How to Change Your Website’s Favicon

Have you ever notice the little image that sits next to the title of your website in the browser tab? In some websites those logos are unique, for example, Facebook has its usual F, Google has its G. These, I learned from web-designer Beth, are called favicons. Here are a few examples:  Bluehost Facebook Why […]

Facebook adds Page Feed Feature

One of the biggest problems I have with Facebook is that it is impossible to keep up with all of the posts.  Until Facebook creates some kind of a decent search engine that enables users to actually search what their friends and the pages they follow post, anything posted on Facebook has an incredibly short […]

Promoted Personal Facebook Posts

As promised, updating you on promoted posts. I am now able to promote posts from my personal Facebook account, in addition to pages I manage. As Mashable wrote, the cost is $7.  

Facebook Promoted Posts for Law Firm Marketing

Recently, Facebook introduced a concept called promoted posts. This feature allows anyone, whether from a page or an account, to increase the prominence of a post. You can promote anything, a post, picture, video, or for Pages, an offer. For details, see Facebook’s help page on promoted posts. Promoted posts, especially on personal accounts, are […]

Make sure your website can handle your traffic

Recently I saw a law firm experience an unfortunate event. The firm launched a new version of its website and sent out an email announcing the launch. The email included a picture of the website with a link to visit the site. I clicked on the link and saw….nothing. A blank page. I searched the […]

Finding a job in a bad economy

From time to time I post on the q&a site Quora.  I like the site, but I am only inclined to visit it on occasion. How many sites can we post on after all? At any rate, someone asked an excellent question that is on a lot of minds lately. He wanted to know what […]

Social Media Explained through Doughnuts

I came across an image of a white board today that explained social media through doughnuts. Credit goes to @ThreeShipsMedia. Some quoted, some restated, some added, one changed completely.       Twitter: I’m eating a doughnut Facebook: I like doughnuts Foursquare: I am eating a doughnut at this place right now Instagram: Enjoy this […]