Social Media is Networking NOT Marketing

Lawyers Should Understand – Social Media is Networking   Recently, a colleague who is also a client paid me the biggest compliment she could. She referred someone else to me for help with a social media presence.  This new potential client is a realtor.  To my mind, realtors are a lot like lawyers in terms […]

Is there such a thing as too General (Practitioner?)

My colleague Matt Homann made an excellent point in his blog today. He wrote that clients, “don’t have general needs, they have specific ones;” and that those clients “want you to be great at solving their problem[s].”  Matt called this The General Practitioner’s Dilemma. This is an issue I run into a lot when helping […]