Category: Marketing
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Bad Review, Bad Response, Bad Idea
What Lawyers Need to Understand About Online Reviews, Ethics, and Real-World Risk Bad reviews happen. Sometimes fairly. Sometimes unfairly. Sometimes from people who were never your clients at all. What gets lawyers into ethical trouble is not usually the review. It is the response. I…
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The Proper Response to a Bad Review is Not to Attack the Customer
People who know me in real life know that I (used) to speak frequently on issues involving legal ethics. This includes the topic of how lawyers should handle bad reviews. One piece of advice I offer applies not just to lawyers, but all businesses, and…
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The Myth That High Ranking on SERPs Equals Clients
High Ranking Always Brings in Clients…Or Does It? For many years lawyers and businesses have heard one thing: you must rank first on SERPs (search engine results pages) for certain key words to get clients on the web. And those key words must be things…
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Are You Ready To Act On Your Law Firm Marketing Results? If Not – Don’t Waste Your Money
Don’t Spend the Money if you Aren’t Ready to Respond to your Law Firm Marketing I came across an interesting post on Facebook linking to a blog post on the failure of businesses to respond to quickly to their own marketing. It was posted…
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Makes Sure You Own Your Domain Name
Don’t Risking Losing Your Domain Name Imagine this scenario. Business hires web designer. Web designer registers domain name for business and creates and supports a website. Things are great until they aren’t. Business no longer wants original web designer. Web designer holds domain name hostage.…
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The Importance of Ethical Reviews for Law Firm Marketing
Reviews are Extremely Important – But Don’t Forget, They Must be Ethical Reviews I can always tell the next trend in law firm marketing by the phone calls and emails I receive from salespeople. Fortunately, I always seem to be ahead of the trend, so…
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How Not to Market your Marketing Company
At Lowenthal & Abrams our receptionist takes all phone calls. This means that she can protect everyone from sales calls. And there are a lot of sales calls. However, since I handle aspects of the firm’s marketing, I am often willing to take calls from…